Comprehensive, Cohesive Marketing
Why Good Writing Matters
Good writing is crucial in this information age—for your customer’s benefit and for the success of your business. The internet is composed of endless words, phrases and stories. Consumers are looking for answers and information.
However, with all these words at our fingertips, we...Read More →
Style Guide Primer
In the post on consistent branding, I suggested creating a style guide. This is a simple process which will save you plenty of time later. To create a print and online style guide, just gather the following items in a paper file folder and in a dedicated computer file folder:
Print...Read More →
ABOUT
With over 20 years of marketing experience across diverse industries, Nicole has seen marketing trends evolve from direct mail campaigns to marketing automation. Her first marketing campaigns were hefty wholesale catalogs and trade conventions, while her latest campaigns center on CRM personas and social media.